Because with all the other shit going on in the world, why do a bunch of uptight Midwestern Americans have to make a big deal where there isn't one? This isn't 50 years ago for one, for second, what makes you think Madonna herself isn't benefiting from said controversy like she always has? Thirdly, the content you've been posting besides news articles, I'm sorry but you of all people can't possibly be offended by someone slipping the bird on live tv when you talk about feet and assfucking. Lastly... And people like you with this kind of attitude is what's mostly wrong with this country. Not sure why you're so full of piss and vinegar on this site. Are you like this in the real world too?
You'll get over it. And so will the rest of America so they can squwack about the latest episode of So you Think You Got the Moves or whatever insipid reality contest is on tv right now.