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How to sell toothbrushes

posted 7/15/2010 10:09:09 AM |
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The kids filed back into class Monday morning. They were very excited.
> Their weekend assignment was to sell something, then give a talk on
> productive salesmanship.
> Little Sally led off: "I sold girl scout cookies and I made $30," she said
> proudly, "My sales approach was to appeal to the customer's civil spirit
> and
> I credit that approach for my obvious success."
> "Very good," said the teacher.
> Little Jenny was next:
> "I sold magazines," she said, "I made $45 and I explained to everyone that
> magazines would keep them up on current events."
> "Very good, Jenny," said the teacher..
> Eventually, it was Little Johnny's turn.
> The teacher held her breath ...
> Little Johnny walked to the front of the classroom and dumped a box full of
> cash on the teacher's desk. "$2,467," he said.
> "$2,467!" cried the teacher, "What in the world were you selling"
> "Toothbrushes," said Little Johnny.
> "Toothbrushes," echoed the teacher,
> "How could you possibly sell enough tooth brushes to make that much money?"
> "I found the busiest corner in town," said Little Johnny, "I set up a Dip &
> Chip stand, I gave everybody who walked by a free sample."
> They all said the same thing, "Hey, this tastes like dog shit!"
> Then I would say,"It is dog shit. Wanna buy a toothbrush?"
> "I used the governmental approach of giving you something shitty that they
> say is good, and then making
> you pay to get the shitty taste out of your mouth."

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How to sell toothbrushes