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How not to sell abroad - Humor

posted 7/15/2008 12:12:15 PM |
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tagged: humor
  Wordsofwit

Choice Translating aims to prevent marketing mistranslations, such as these widely reported gaffes.

Parker Pen

Marketing: The Quink pen "won't leak and embarrass you."
Spanish mistranslation: The Quink pen won't embarazar you - make you pregnant.

Toyota

Suggested marketing: MR2 Sports Car.
Translation in French: "M-R-deux" sounded like merde, a common expletive

Bacardi

Suggested marketing: Pavane, an upscale bitters drink.
Translation in German: Pavane sounded too close to Pavian - baboon.

Coors

Marketing: "Turn it loose."
Spanish mistranslation: "Get loose bowels."

Ikea

Marketing: Gutvik children's bed.
Translation in German: Gutvik sounded very close to the German for "Good fuck."

General Motors

Suggested marketing: Buick LaCrosse car.
Translation in Quebecois French: La crosse is slang for self-gratification. The car was renamed the Allure for the Canadian market.

Mercedes-Benz

Pre-launch marketing: The Vision GST (Grand Sports Tourer) concept for a minivan.
In Canada: GST is associated with the highly unpopular Goods and Services Tax.

Hershey

Marketing: La Dulcería Thalía, a treat filled with caramel cream ("cajeta," in ads)
Translation in Spanish: Hershey's targeted its ad campaign at the Mexican market, but in other Spanish-speaking countries such as Argentina and Uruguay, "cajeta" is vulgar slang for female genitalia.

General Motors

Suggested marketing: Chevy Nova car.
Translation in Spanish: Sounds like "no va" meaning "no go"..

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Comments:

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ABrownEyedScorpio

Jul 15 @ 1:05PM  
That Quink pen!!!

Thanks Bruce!

missweet

Jul 15 @ 2:17PM  
I guess marketers need to watch what they say!!!
onehornytoad69

Jul 15 @ 3:30PM  

Thx!

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How not to sell abroad - Humor