AddThis Social Bookmark Button
Free Dating

How not to sell abroad - Humor

posted 7/15/2008 12:12:15 PM |
1 kudogive kudos what's this?
    report abuse
tagged: humor

Choice Translating aims to prevent marketing mistranslations, such as these widely reported gaffes.

Parker Pen

Marketing: The Quink pen "won't leak and embarrass you."
Spanish mistranslation: The Quink pen won't embarazar you - make you pregnant.


Suggested marketing: MR2 Sports Car.
Translation in French: "M-R-deux" sounded like merde, a common expletive


Suggested marketing: Pavane, an upscale bitters drink.
Translation in German: Pavane sounded too close to Pavian - baboon.


Marketing: "Turn it loose."
Spanish mistranslation: "Get loose bowels."


Marketing: Gutvik children's bed.
Translation in German: Gutvik sounded very close to the German for "Good fuck."

General Motors

Suggested marketing: Buick LaCrosse car.
Translation in Quebecois French: La crosse is slang for self-gratification. The car was renamed the Allure for the Canadian market.


Pre-launch marketing: The Vision GST (Grand Sports Tourer) concept for a minivan.
In Canada: GST is associated with the highly unpopular Goods and Services Tax.


Marketing: La Dulcería Thalía, a treat filled with caramel cream ("cajeta," in ads)
Translation in Spanish: Hershey's targeted its ad campaign at the Mexican market, but in other Spanish-speaking countries such as Argentina and Uruguay, "cajeta" is vulgar slang for female genitalia.

General Motors

Suggested marketing: Chevy Nova car.
Translation in Spanish: Sounds like "no va" meaning "no go"..

Copy & paste to friend: (Click inside box; Ctrl + C to copy; Ctrl + V to paste)

   read more blogs!

Blogs by Wordsofwit:
The Night You Barely Recall That You Wish You Couldn't Remember
The Blonde on the Ranch (Blondes' Revenge) - Joke
Rerun Blogs
The Perfect Crime and Other Childhood Memories - Tommy
Hiring Managers Slow to Accept Online Degrees, says Vault
How not to sell abroad - Humor
I think it is sort of an Al Gore joke, very clever
Where You Grew Up and the Demographics
Animal Jokes
Newspaper Headlines...2029!


post a comment!


Jul 15 @ 1:05PM  
That Quink pen!!!

Thanks Bruce!


Jul 15 @ 2:17PM  
I guess marketers need to watch what they say!!!

Jul 15 @ 3:30PM  


free dating | mission statement | testimonials | safety warning | report abuse | safe list | privacy | legal | 2257 | advertise | link to us

© Copyright 2000-2016 Online Singles, LLC.
How not to sell abroad - Humor